Where it all began
Back in 2006, it all began with a simple, heartfelt search - a desire to find beautiful, thoughtfully designed, and practical products for our own children. What started as a personal mission, has grown over two decades into one of Australia’s most loved children’s brands. Along the way, our journey as parents has been our greatest guide. Every lesson, every moment of play, and every challenge has inspired us to create products that truly resonate with families. Today, pieces such as our HipKids Toy Piano, 2 in 1 Toddler Mini Trike, and Gourmet Toy Kitchen aren’t just toys - they’ve become beloved staples in homes across Australia, sparking imagination, laughter, and lasting memories.
Unique Kids Products
At HipKids, everything we do is driven by a deep sense of care; because we’re parents too. We believe children deserve more than ordinary, which is why we’re so passionate about creating products that are not only beautifully designed, but thoughtfully functional and made to last. The kind of pieces you won’t stumble across in just any store, but ones that feel truly special the moment they arrive in your home. Behind every product is hours of dedication; researching, refining, and sourcing the most wonderful toys from makers around the world. We’re incredibly selective about what carries the HipKids name, because for us, only the very best is good enough.
100% Australian Owned
Unique & On Trend
Innovative Design
Affordable Prices
Why Choose HipKids?
Safety First
All HipKids products meet Australian safety standards, crafted with proven and reputable manufacturers for your peace of mind.
Service
We pride ourselves on providing exceptional customer service, ensuring your HipKids purchase experience is a positive one
Buy Online
Our straight forward checkout is 100% secure and takes only minutes. We’ll deliver your toys and furniture fast!
Design
We design with imagination first; creating unique, playful, on-trend products, not normally found in regular retail stores.
Price
We keep our prices family-friendly by manufacturing our products and bringing them direct to you - simple, honest, and accessible.
Get in Touch!
We would love to hear from you!...If you have any queries or feedback contact us via email: hello@hipkids.com.au or phone 1300 819 070.... If you prefer to view & purchase a HipKids product in person, please visit our Melbourne Showroom located at 597 Canterbury Rd Surrey Hills (Mon - Fri: 9:30am - 3pm, Saturday: 9:30am - 1pm, Sunday: closed)
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