When you're shopping for your tot, it helps to have a brand that gets it. We’re parents, too, and we’ve built HipKids with real families in mind.
Based right here in Australia, we design thoughtful, sturdy, and beautifully styled kids products that support growing bodies and growing minds.
The Small Details That Make a Big Difference
Every piece we design starts with a simple idea. It should be safe, look grea, and last through real family life.
Our products are created by Australian parents who know what works at home. From the smooth finishes to the sturdy builds, even our new products are made with care and intention. That attention shows up in the everyday moments.
Everything You’ll Find at HipKids
There’s more to our range than meets the eye. We design every item with purpose, from playtime essentials to clever storage and furniture made for growing bodies.
Our collection includes toys, decor, furniture, and accessories that feel at home in any room. Whether you’re setting up a nursery or gifting something special to the little ones in your life, there’s something here that fits just right.
Toys Designed to Spark Creative Play
Play is where learning begins, and our toys are designed to make it meaningful. From toddler toys that support sensory development to wooden toys built for long-lasting fun, there’s something for every stage.
Active play gets a boost with balance bikes, scooters, trike options, and the ever-reliable pedal car. For slower moments, we offer ride-on toys, rocking horses, and soft plush toys.
Pretend play thrives too with toy kitchens and play food sets that bring imagination to life.
Furniture Built for Little Tykes
Small in size but big on purpose, our kids furniture is made to suit the scale of your tot’s world. You’ll find kids tables and chairs, cosy beds for kids, and soft mattresses that support growing bodies and sleepy heads.
Organisation is part of the fun too. Our toy box, bookshelf, and clever toy storage options help keep the chaos contained. Need a quiet nook or hideaway? A cubby house adds charm and function to any space.
Decor That Brings a Room Together
Decor should feel special without getting in the way. Our collection includes wall art, baskets, night lights, and clocks that bring function and a bit of fun to your child’s space.
Soft textures like floor cushions, rugs, throw blankets, and bed sheets keep things cosy, while play tents and jewellery boxes add that extra touch of magic. In the playroom, you’ll also find coat racks, buntings, and footstools that blend right in without fuss.
Accessories That Make a Big Difference
It’s the extras that help keep things running smoothly. Our accessories are made with real family life in mind, from everyday backpacks and a sturdy lunch bag to matching bottles, cups, and plates for meals on the go.
There’s more, too. Think luggage for trips, hats for sunny days, and gentle bath and body & wellness items for quiet routines. Need stylish storage? A wicker basket works just as well in the beach bag as it does in the hallway.
Gifts with Meaning and a Bit of Magic
Gift-giving should feel easy and thoughtful. Our range covers everything from kids toys to personalised gifts and keepsake gifts that hold onto memories well beyond the wrapping paper.
You’ll find something for every age—from newborn and baby through to teen gifts—with categories like ages 1–2, ages 3–4, ages 5–6, and 7+ gifts to guide your picks. We also offer gift vouchers, a handy gift registry, and greeting cards, plus bundle and save options for birthdays or the new year.
Supporting Growing Bodies and Curious Minds
Kids learn best through play, which is why we design every item to do more than just keep them busy. From indoor play setups to toys that support coordination and focus, our products are built for real developmental benefits.
Pretend play sparks imagination and social skills, while creative tools encourage problem-solving in fun, natural ways. During playtime, little ones are doing big thinking and we’re here to help make that learning feel like second nature.
Real Feedback from Happy Parents
Parents who shop with us often come back, and they’re kind enough to share why. These product reviews give a real sense of what families love most:
- Theresa said the trike offers “amazing value” and that her toddler “LOVES it.”
- Jazzy praised the “exceptional quality” and added, “I would recommend this company.”
- Crystal shared she’s had “fantastic experiences” and is already planning to shop again.
- Ria said, “Love HipKids products… I’ll definitely be shopping with them again. Next will be my girls’ beds. Can’t wait!”
When products last, the value speaks for itself.
Are There Rewards for Returning Customers?
Shopping with us comes with a little something extra. Our HipKids Rewards program lets you earn points every time you shop, turning purchases into future savings.
Create an account to start earning. You’ll get 1 point for every $1 spent. Once you’ve collected enough, you can redeem them at checkout for discount coupons.
We also offer seasonal sales and email-only deals for subscribers. It’s our way of saying thanks for choosing us again and again.
HipKids Takes the Hassle Out of Online Orders
We keep things simple from start to finish. Our site is easy to browse, and checkout is quick. Your subtotal is always clear, even with a mix of in-stock and preorder items.
We ship Australia-wide from our Melbourne base with reliable delivery partners. Returns are straightforward, and our support team is here if you need help.
Skip the fuss and shop with confidence. Browse our full range and find something perfect for your little one today.
